The Multicultural Creative Coproduction business model (The MCC^®), set and led by GC Media Group, proposes a global partnership model among esteemed production companies all around the world.

In return for comparatively smaller budgets, The MCC^® partnership promises to provide its partners with high-quality productions by creating a new generation of multicultural content that will travel through various countries and include star actors of those who co-produce. MMC first produced Sultan of My Heart, a period romance TV series as a multicultural coproduction of GC Intercultural and Russia’s KIT Media. The series has been a great success in both countries.